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CEO Profile

Mr Lim Kim Chong is the Chief Executive Officer of Nanos Win Star Sdn Bhd, the distributor of the NANOS Water Filter and NANOS Water Dispenser, the company’s flagship line of alkaline water products. 


Having been involved in the sales and marketing industries since 1995, Lim brings over 20 years of experience to the company and a deep understanding of the consumer and business landscape in the ASEAN region. Under his leadership, the company continues to deliver solid and consistent financial performance year after year.

With a deep belief that ‘Water is Life’, Lim led the company to develop its iconic ‘NANOS Water’ rental scheme, a custom-tailored marketing innovation that has taken the country’s market in a big way. It has allowed more people to enjoy high-quality water purifiers at a truly affordable low ownership cost, generating more than MYR30 million worth of sales within a mere four years of its founding.


A high achiever since young,  Lim began his career with NEP Holdings in 1995, where he earned top awards and accolades of excellence for the dealership in the company. He swiftly rose through the ranks of the company, and within 6 years, he was appointed as the Marketing Director for the company to monitor the company’s interests in Malaysia and Singapore, before setting out on his own to found Win Star in 2006.


In 2008, he entered into the partnership with Dr. Ricky Beh to gain control of the Boston Group, which owns and operates a great diversity of businesses, such as the Boston Food & Beverages restaurant chain, MyPop Avenue Karaoke, CVI Link Sdn Bhd, Dynaplast Investment Pte Ltd in Singapore.

Rejuvenated by the new ownership, the company has grown leaps and bounds, especially in the F&B arena, and has expanded into China with its numerous awards from the prestigious SME Award, all of which are under his name – amongst others, the Rising Star Award 2008, the Brand Excellence 2009, the Management Of The Year Award 2009, the Service Excellence Award 2010, the Corporate Social Responsibility Award 2011


As a very successful leader, Lim was also invited to be featured in a number of prominent publications, which had highlighted his businesses in Malaysia, China and other parts of the world. Amongst others, his achievements were chronicled in the Asia Success Inc magazine, which recognizes the best and the top entrepreneurs in the business and entrepreneurship arena.  In addition, he was also featured in the World Dictionary of Successful Minnan Businessman, which has made him a very reputable public figure and role model in the eyes of the world. 


Never content to stay within his comfort zone,  Lim has his eye on greater growth and seeks to steer the company towards new opportunities and challenges, while staying true to his vision to grow a socially responsible organization for the betterment of the entire world. 

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